Skip to main content

Darwin Genius

Know your idea is original and registrable before you fall in love with it.

Screening at the moment of creation

For creatives, agencies and marketers

Darwin Genius is the AI screening system of Darwin Suite, made for checking brand concepts while they are still being created. You give it a logo, a logo sketch, a name or a slogan, as an image, a text or both, choose the jurisdictions and Nice classes you have in mind, and Genius compares the concept with existing registered trade marks to give you, in a short and effective way, an idea of how innovative and distinctive it is and how likely it is that it could be registered. The answer comes as a screening: a Summary view that says whether oppositions are possible, a world map coloured by jurisdiction, a Distribution Chart with the marks around your concept across the Graphical, Conceptual, Chromatic and Textual dimensions, and a Map view for each dimension, with red for May be impossible, orange for May have issues and green for No Foreseeable problems. Because you see this before final artwork, product development or client decisions, you can change course while it is still cheap to do so. When you need to go further, a Simple Screening can be upgraded to a Detailed Screening, which shows the marks behind the results, or to a full search with a ranked results list and AI Assisted Analysis, each charged according to your plan. Genius screens trade mark concepts only, never patents or inventions, and it shares its engine and data with Darwin GSE, Techframe's graphical search engine. It runs in the browser with the same sign-on, account and team as the other Darwin Suite systems.

Who Darwin Genius is for

Darwin Genius is for the people who invent brands and need to know early whether an idea has a future: designers, branding and advertising agencies, marketing teams, start-ups and product teams, and the IP advisers who help them check ideas before they are filed. Typical uses are screening a working name before it appears on a presentation, checking a logo sketch before it is turned into final artwork, testing a slogan for a campaign, and comparing two or three alternatives so that you can recommend the one that looks freer to register in the jurisdictions and Nice classes that matter to the project. Agencies often use a screening to brief a client with something concrete rather than a hunch, and in-house teams use it to avoid investing in packaging, websites or product development around a sign that is likely to run into earlier marks. Genius works on trade mark concepts, meaning images and words compared with existing registered trade marks; it does not assess patents, inventions, designs, domain names or company names. A screening supports your decision but is not legal advice and does not guarantee registration, so for a final clearance before filing you would normally upgrade to a full search, use Darwin GSE, or ask your IP adviser. Expert analysis by a human is also offered, depending on your plan.

  • Creative studios and branding agencies who want to present concepts that are original and defensible.
  • Marketing departments naming products, campaigns and sub-brands.
  • Freelance creatives who want a professional safety net without an IP department.
  • Start-ups choosing a name and a logo before investing in them.

What Genius brings to your creative work

Accelerate the creative process

Find out in minutes whether a direction is free, and give clients faster, better-founded answers.

Create stronger brands

Develop visual identities and messages that stand apart from what is already registered, in every dimension.

Minimise risk

Spot likely oppositions before final artwork, packaging, a website or the client presentation is paid for.

Four dimensions

Graphical, Conceptual, Chromatic and Textual: an earlier mark can conflict by how it looks, what it means, its colours or its words.

Colour and culture

See which colours and concepts your design conveys and how they sit among existing marks in each market.

Professional reports

Export screenings to PDF or Excel, branded with your company's logo, ready to share with the client or the creative team.

When to screen

As early as you can, and more than once. Genius is designed for the creation phase: the moment when a name is still a shortlist, a logo is still a sketch and a slogan is still being argued about. Screening at that point costs little and tells you whether the idea is heading into a crowded field or towards a conflict with an earlier mark, before anyone has paid for final artwork, packaging, a website, product development or a presentation to the client. A good rhythm is to screen the main alternatives when you have them, so that you can drop the risky ones and focus on those that look freer; to screen again whenever the concept changes significantly, because new colours, a new symbol or different wording can change the result; and to screen the chosen version in the jurisdictions and Nice classes where it will really be used before it is presented or approved. Note that if you change the parameters of a screening you have already run, Genius creates a new configuration and prices it again. When a concept is close to final, consider upgrading to a Detailed Screening or a full search, or use Darwin GSE, and involve your IP adviser before filing, because a screening is an indication, not legal advice.

Preparing a screening

Start on the screening page. Upload the image of your concept by clicking the image area or dragging the file onto it, type the name or slogan in Text to search, or do both, and press Positioned Screening. The configuration screen opens. In Search Data you see your image and the Search Text, which may already contain words the AI has read in the image, marked AI suggested. In Search Configuration give the screening a Reference you will recognise, such as the project and the version of the idea, then check the Jurisdictions: those of your account's country are ticked by default, and you can add or remove others where the brand will be used, bearing in mind that this changes the cost. Open Toggle More Options to tick the Nice classes for the goods and services concerned, or type a product or service in Products/Services and press + to have the classes ticked for you; none ticked means all classes. Press Screening, which becomes available once the image has been analysed. The Confirmation of Purchase window shows the cost and your balance; press Proceed, or pay through Payment Options if the balance is short. A table then shows each result type loading and turning Ready, and the results open on the Summary view, with the Distribution Chart and Map view next to it.

Start on the screening page. Upload the image of your concept by clicking the image area or dragging the file onto it, type the name or slogan in Text to search, or do both, and press Positioned Screening. The configuration screen opens. In Search Data you see your image and the Search Text, which may already contain words the AI has read in the image, marked AI suggested. In Search Configuration give the screening a Reference you will recognise, such as the project and the version of the idea, then check the Jurisdictions: those of your account's country are ticked by default, and you can add or remove others where the brand will be used, bearing in mind that this changes the cost. Open Toggle More Options to tick the Nice classes for the goods and services concerned, or type a product or service in Products/Services and press + to have the classes ticked for you; none ticked means all classes. Press Screening, which becomes available once the image has been analysed. The Confirmation of Purchase window shows the cost and your balance; press Proceed, or pay through Payment Options if the balance is short. A table then shows each result type loading and turning Ready, and the results open on the Summary view, with the Distribution Chart and Map view next to it.

You can screen any trade mark concept made of an image, words or both. A logo or a symbol goes in the image area, and it does not have to be finished: a scanned sketch, a draft from your design tool or a mock-up is fine, as long as the sign itself is clearly visible. A name, a word mark or a slogan goes in Text to search; there is no separate slogan field, so a slogan is simply typed as text. You may also combine the two, for example a logo and the brand name that will go with it, in a single screening. What you enter decides which comparisons are made. An image gives the Conceptual and Chromatic results, about what the picture represents and the colours it uses, together with how it looks; a text gives the Textual results, about the words. Both together give all of them. If you press Positioned Screening with nothing selected, Genius tells you No image or text selected. Please select an image or insert a text to search. Genius compares concepts with existing registered trade marks only: it is not meant for screening inventions, patents, designs, domain names or company names. If you have several alternatives, screen each one separately with its own Reference, because Screening List is not yet available.

As early as you can, and more than once. Genius is designed for the creation phase: the moment when a name is still a shortlist, a logo is still a sketch and a slogan is still being argued about. Screening at that point costs little and tells you whether the idea is heading into a crowded field or towards a conflict with an earlier mark, before anyone has paid for final artwork, packaging, a website, product development or a presentation to the client. A good rhythm is to screen the main alternatives when you have them, so that you can drop the risky ones and focus on those that look freer; to screen again whenever the concept changes significantly, because new colours, a new symbol or different wording can change the result; and to screen the chosen version in the jurisdictions and Nice classes where it will really be used before it is presented or approved. Note that if you change the parameters of a screening you have already run, Genius creates a new configuration and prices it again. When a concept is close to final, consider upgrading to a Detailed Screening or a full search, or use Darwin GSE, and involve your IP adviser before filing, because a screening is an indication, not legal advice.

On the screening page, click the image area to choose a file from your computer, or drag the file from a folder and drop it onto the area. Genius takes one image at a time; if you want to try another, upload it in the same way to replace the current one, or remove it with the bin button in the corner of the area, Delete image. Accepted formats are PNG, BMP and JPEG; anything else is refused with Invalid Image. Once the image is in, you can add a name or slogan in Text to search and press Positioned Screening. A few habits give better screenings. Isolate the sign: crop the file beforehand so it shows the logo or symbol itself rather than a whole poster, a label or a product photo, because Genius has no crop tool and compares the whole image you send. Use a plain, preferably white or transparent, background and avoid shadows, frames or mock-up scenery around the sign. Keep the real colours if the colours are part of the idea, since they are compared in the Chromatic dimension, and make sure the image is sharp enough for the shapes and any lettering to be clear. If the logo contains words, the AI may read them and offer them as Search Text, which you can keep, edit or clear.

Genius accepts images in PNG, BMP and JPEG, including all the usual JPEG file extensions: .jpg, .jpeg, .jfif, .pjp and .pjpeg. If you choose or drop a file in any other format, such as a PDF, a vector file straight from your design tool, a GIF or a WebP, Genius shows Invalid Image and the file is not loaded. The remedy is simple: open the sketch or design in the program you made it with and export or save it as PNG or JPEG. PNG is often the better choice for logos, because it keeps sharp edges and flat colours and can have a transparent background, while JPEG is fine for photographs of sketches or scanned drawings. Before exporting, crop the picture to the sign itself and keep a plain background, since Genius compares the whole image and has no crop tool of its own; also export it at a size where the shapes and any lettering are clear. Only one image can be screened at a time, so if your concept has several versions, export each one separately and screen each with its own Reference. If you only have a name or a slogan, you do not need an image at all: type it in Text to search.

Type the name, word mark or slogan in Text to search on the screening page and press Positioned Screening. There is no separate field for slogans: a slogan is typed as text, just like a name. On the configuration screen the text appears as Search Text, where you can still correct it, and you then give the screening a Reference, check the Jurisdictions and, under Toggle More Options, the Nice classes for the goods and services the name or slogan will be used for, before pressing Screening. A text gives the Textual results, which compare your words with the words of existing registered trade marks; while the screening runs you will see Textual in the progress table change from Loading... to Ready, and the results then show the textual dimension in the Summary view, the Distribution Chart and the Map view. Type the text exactly as it would be used, with its real spelling, and avoid adding generic words that are not part of the brand. If the name will appear in a logo, you can upload the logo too and screen both together, which adds the image comparisons to the textual one in a single screening. To compare alternative names, screen each separately with a clear Reference, for example the project and option A or B.

When you give Genius both an image and a text, a single Positioned Screening looks at your concept from every angle it can. From the image it compares how your sign looks with existing marks, and it adds two further dimensions: Conceptual, about what the image represents or means, and Chromatic, about its colours. From the text it adds the Textual dimension, which compares your words with the words of existing marks. While the screening runs, the progress table lists Conceptual, Chromatic and Textual, each changing from Loading... to Ready. The results then bring the dimensions together: the Summary view gives one overall reading of whether oppositions are possible with the world map, the Distribution Chart shows four charts, Graphical, Conceptual (BETA), Chromatic and Textual, and the Map view shows one map per dimension. This is the natural choice when the brand will be used as a logo with its name, because a conflict can arise in any of these ways, and seeing them together tells you which part of the concept, the picture, the colours or the words, needs attention. It is one screening, confirmed and paid once in the Confirmation of Purchase window, rather than two separate ones, and the report contains all four dimensions.

When you upload an image, Genius uses AI to read any text that appears in it, such as the brand name inside a logo, and fills it in for you as the Search Text on the configuration screen. You can tell it apart because it is marked AI suggested. The idea is to save you typing and to make sure the words in your logo are also compared in the Textual dimension. You stay in control: if the reading is right, leave it; if the AI has misread a letter or picked up something that is not part of the brand, such as a tagline or a placeholder, correct it; and if you want to screen the image alone, press Clear to empty the field. This is particularly useful in the creation phase, when the wording is often still open: you can replace the text in the sketch with the name you are actually considering, or screen the same image with different names, one screening at a time, each with its own Reference. Remember that the AI proposes and you decide, and that AI can make mistakes, so always check the field before pressing Screening. If you change the text after running a screening, Genius treats it as a new configuration and prices it again.

Reference is your own name for the screening, given in the Search Configuration panel. If you leave it as it is, it shows a default such as Positioned Screening, but a name you will recognise is far more useful, because the Reference follows the screening everywhere. It appears on the screening's card in the strip at the top of the page, where hovering shows it with the other details, so you can tell your screenings apart and reopen the right one; it is shown when you confirm the purchase, so you know exactly what you are paying for; and it is printed on the exported report, which is what you will keep and share. If anything goes wrong with a screening, quoting its Reference to support also helps them find it. A good habit is to include the project or client, the concept and the version, for example Café Aurora logo A or Aurora name B, EU and PT, so that when you compare alternatives, the cards and the PDF files speak for themselves. Choose the Reference before pressing Screening: it is part of the configuration, so changing other parameters later creates a new configuration that you will want to name as well.

The strip at the top of the screening page collects the screenings of your current session: each screening you run gets its own card there, and the + button, Search another, takes you back to start a new one without losing the others. Hovering over a card shows its details: the Reference, the Search type, the Search Text, the Jurisdictions, the Nice classes, shown as All when all 45 are included, and the Semantic concepts. Clicking a card reopens that screening with its results, so you can move between alternatives and compare them. A screening you have already paid for can be reopened from its card without paying again, and from there you can export it to PDF or Excel. The strip belongs to the session, however: it is cleared when you sign out, and Genius does not keep a separate history screen of past screenings. So export the report of every screening you want to keep, give each one a clear Reference so the files are easy to find, and keep the PDFs with the project. If you switch to another account, remember that credits and reports belong to the account selected at the time.

Not yet. On the screening page you will see a Screening List button, which opens a form for up to 10 concepts at a time, each row with its own image and text, a counter showing how many rows you have used out of 10, and + and - buttons to add or remove rows. The idea is to screen a set of alternatives in one go. However, Screening List is not yet available, so it cannot be used to run screenings for the moment. In the meantime you can do the same work one concept at a time with Positioned Screening. Screen each alternative separately, giving every one a clear Reference that names the project and the option, for example Aurora logo A, Aurora logo B and Aurora logo C, and use the same jurisdictions and Nice classes for all of them so that the comparison is fair. Each screening gets its own card in the strip at the top of the page, so you can reopen them during the session and move between their results, and you can export the report of each to PDF or Excel to set them side by side and keep them with the project, since the strip is cleared when you sign out.

The four dimensions of a screening

Genius looks at your concept from four angles, because an earlier mark can conflict with yours in more than one way. Graphical is about how it looks: the shapes, layout and overall visual impression of your logo compared with existing figurative and mixed marks. Conceptual is about what it means or represents, for example a lion, a rising sun or the idea of speed, so that two logos drawn quite differently but conveying the same idea are still brought together; this dimension is marked BETA. Chromatic is about colour: how closely the colours of your image and their proportions match those of existing marks. Textual is about the words, comparing the name or slogan you typed, or the text read in your image, with the wording of existing marks. Each dimension matters for oppositions because the owner of an earlier mark may argue that the public would confuse the two marks by appearance, by meaning or by wording, and a strong overlap in one dimension can be enough. Graphical, Conceptual and Chromatic need an image, and Textual needs text, so screening both an image and a name gives you the fullest picture. Reading the dimensions separately also tells you where to adjust your concept if a problem appears.

When you press Screening, Genius first checks whether this exact screening has already been paid for. If it has, you go straight to its results. If not, Confirmation of Purchase opens, showing the screening type, the jurisdictions and Nice classes you chose, the line This search will cost, and your credit balance before and after. If your Silver and Gold credits cover it, press Proceed. If they do not, the window shows the Remaining cost and offers Payment Options, where you can pay with PayPal (with a PayPal account or a card through PayPal) or with a saved Visa or Mastercard card, or add a New card. Card details are processed by PayPal. Once payment is accepted you see Success with the message that the search is being executed and that you can close the message but should not navigate away from the form. The screening then starts and a table appears listing each result type with its status, Loading... at first and Ready when finished, so you can follow it as it fills in. The charge is completed once the results arrive. If something goes wrong at any point, contact support and quote the screening's Reference.

That table is the progress display of a running screening. A screening is made of several separate analyses, and the table gives each of them a row, under Results type, with its current Status beside it. Which rows you see depends on what you screened: when your concept includes an image there are rows for Conceptual and Chromatic, and when it includes text there is a row for Textual, so an image with a name shows all of them. Each row starts as Loading... and changes to Ready when that part of the analysis is complete. You do not have to wait for every row before looking: the results views fill in as the parts become ready, so you can start reading the Summary view, the Distribution Chart or the Map view while the rest finishes. Rows usually do not finish at the same moment, because each kind of analysis takes its own time. Stay on the page while rows are still loading, since navigating away can interrupt the process. If a row stays on Loading... for a very long time, or an error message appears, contact support with the screening's Reference rather than paying for the same screening again.

Genius looks at your concept from four angles, because an earlier mark can conflict with yours in more than one way. Graphical is about how it looks: the shapes, layout and overall visual impression of your logo compared with existing figurative and mixed marks. Conceptual is about what it means or represents, for example a lion, a rising sun or the idea of speed, so that two logos drawn quite differently but conveying the same idea are still brought together; this dimension is marked BETA. Chromatic is about colour: how closely the colours of your image and their proportions match those of existing marks. Textual is about the words, comparing the name or slogan you typed, or the text read in your image, with the wording of existing marks. Each dimension matters for oppositions because the owner of an earlier mark may argue that the public would confuse the two marks by appearance, by meaning or by wording, and a strong overlap in one dimension can be enough. Graphical, Conceptual and Chromatic need an image, and Textual needs text, so screening both an image and a name gives you the fullest picture. Reading the dimensions separately also tells you where to adjust your concept if a problem appears.

A screening is designed to be quick, and usually takes a short time from the moment you confirm the purchase to the moment its results are ready. How long exactly depends on what you asked for. Screening many jurisdictions takes longer than screening one or two, and a concept with an image takes longer than text alone, because the image is analysed in several ways: by shape, by meaning and by colour. While it runs you can follow its progress in the table of Results type and Status, where each row changes from Loading... to Ready, and you can begin reading the views that are already available. Please stay on the page until it is finished: the Success message after payment reminds you that you can close the message but should not navigate away from the form. Opening another screening from the session strip or signing out before it is complete can interrupt it. If it seems to be taking far longer than usual, or you see a message such as Server error or Something went wrong!, do not pay for the same screening again; contact support and quote the screening's Reference, and they can tell you what happened.

The Screening button stays disabled until Genius has everything it needs to run. The most common reason is that your image is still being analysed. When you upload a logo or sketch, Genius first reads it, which includes finding any text in it (shown in the text field marked AI suggested) and proposing its semantic concepts, and the button only becomes active once that analysis is complete. This normally takes a few moments, so wait until the configuration screen has finished loading and the button will turn on. The other reason is that there is nothing to screen: you need at least an image or some text. If you removed the image and cleared the text, add one of them again; on the start screen, trying to continue with neither gives the message No image or text selected. Please select an image or insert a text to search. Also check that the image is in an accepted format, PNG, BMP or JPEG, since anything else gives Invalid Image. If the button stays greyed out for a long time even with a valid image, refresh the page and try again, and if the problem persists use Contact support in the Help Centre.

Reading the results

A screening tells you how much room your concept has. Its distinctiveness, or innovation, shows up in how few earlier marks resemble it and how far away those marks are. If your concept is surrounded by green in every dimension and in every jurisdiction you chose, with few dots close to it in the Distribution Chart, it stands apart from what is already registered. If many similar marks crowd around it, the field is crowded: other owners are already using the same shapes, colours, ideas or words, and a new mark there is both harder to register and harder to make stand out. Reading the four dimensions separately helps you see where your concept is original and where it is ordinary, for example a distinctive name paired with a very common symbol, or a fresh logo in a colour scheme everybody in your sector uses. Comparing jurisdictions shows whether the concept is distinctive everywhere or only in some markets. Treat this as an indication to guide the creative work, not a verdict: offices also judge whether a sign is descriptive or lacks distinctive character, which a comparison with earlier marks cannot settle, so take advice before you file.

Genius uses three colours to show the possibility of an opposition from earlier trade marks. Red means May be impossible: there are earlier marks so close to your concept that registering it there looks very difficult. Orange means May have issues: there are earlier marks similar enough to deserve attention, and an opposition is a real possibility. Green means No Foreseeable problems: nothing found suggests an obstacle from earlier marks. The colours appear at two levels. On the maps, in the Summary view and the Map view, they describe each jurisdiction as a whole. In the Distribution Chart, they describe each dot, that is, each existing mark, according to how much of a problem it may pose for your concept. The Details filter lets you show or hide each colour; by default red and orange are shown and green is hidden, so that you see the marks that matter first, and whether you can change this depends on your plan. The colours are a reading aid built from the comparison, not a percentage or a verdict, and green is not a guarantee: other factors, such as an office's own examination, can still affect a registration.

The Summary view is the first thing you see when a screening is ready, and it is meant to give you the answer at a glance. At the top there is a short text, written in the language of your interface, saying whether oppositions to your concept are possible in the jurisdictions you screened. Below it is a world map in which each jurisdiction you selected is coloured according to that outlook: red for May be impossible, orange for May have issues and green for No Foreseeable problems. Jurisdictions that are organisations, such as the European Union, are shown across their member countries. The Summary view brings the dimensions of the screening together into one picture, so it is the best place for a first look. Use it to decide where to look next: if everything is green, you have a good early sign; if some jurisdictions are orange or red, switch to the Distribution Chart or the Map view to see which dimension, graphical, conceptual, chromatic or textual, is behind it. The summary is an indication to support your decision, not a legal opinion, and it does not guarantee that a mark can be registered or that nobody will oppose it.

Genius uses three colours to show the possibility of an opposition from earlier trade marks. Red means May be impossible: there are earlier marks so close to your concept that registering it there looks very difficult. Orange means May have issues: there are earlier marks similar enough to deserve attention, and an opposition is a real possibility. Green means No Foreseeable problems: nothing found suggests an obstacle from earlier marks. The colours appear at two levels. On the maps, in the Summary view and the Map view, they describe each jurisdiction as a whole. In the Distribution Chart, they describe each dot, that is, each existing mark, according to how much of a problem it may pose for your concept. The Details filter lets you show or hide each colour; by default red and orange are shown and green is hidden, so that you see the marks that matter first, and whether you can change this depends on your plan. The colours are a reading aid built from the comparison, not a percentage or a verdict, and green is not a guarantee: other factors, such as an office's own examination, can still affect a registration.

A screening tells you how much room your concept has. Its distinctiveness, or innovation, shows up in how few earlier marks resemble it and how far away those marks are. If your concept is surrounded by green in every dimension and in every jurisdiction you chose, with few dots close to it in the Distribution Chart, it stands apart from what is already registered. If many similar marks crowd around it, the field is crowded: other owners are already using the same shapes, colours, ideas or words, and a new mark there is both harder to register and harder to make stand out. Reading the four dimensions separately helps you see where your concept is original and where it is ordinary, for example a distinctive name paired with a very common symbol, or a fresh logo in a colour scheme everybody in your sector uses. Comparing jurisdictions shows whether the concept is distinctive everywhere or only in some markets. Treat this as an indication to guide the creative work, not a verdict: offices also judge whether a sign is descriptive or lacks distinctive character, which a comparison with earlier marks cannot settle, so take advice before you file.

The Distribution Chart shows four scatter charts, one for each dimension: Graphical, Conceptual, Chromatic and Textual, with Conceptual marked BETA. In each chart your searched image sits at the centre and every dot around it is an existing trade mark found in the screening. The colour of each dot is the possibility of an opposition from that mark: red for May be impossible, orange for May have issues and green for No Foreseeable problems. A simple way to read the chart is that marks nearer to your image are more similar to it in that dimension, while those further out are less alike; the distances are a visual aid, not a score. A tight cluster of red or orange dots close to the centre points to a crowded area, while a centre with few nearby dots suggests more room. Comparing the four charts tells you which aspect of your concept, its look, meaning, colours or words, brings it closest to earlier marks. Use the Details filter to show or hide each colour and Open filters to narrow the dots by jurisdiction, Nice class or product and service. Whether hovering over a dot shows the name and image of the mark depends on your plan and the level of the screening.

The Map view shows four world maps, one for each dimension of the screening: Graphical, Conceptual, Chromatic and Textual. In each map, the jurisdictions you screened are coloured according to the possibility of an opposition in that dimension: red for May be impossible, orange for May have issues and green for No Foreseeable problems. Countries in grey are not part of the result, usually because you did not select them. Jurisdictions that are organisations, such as the European Union or international registrations, are spread over their member countries, so the same colour appears across all of them. You can zoom in to see smaller countries more clearly, and hover over a country to identify it. The Map view complements the Summary view: where the summary gives one combined map, here you can see that a country is, for instance, red for its words but green for its colours, which tells you which part of the concept to rethink and where. It is also a quick way to compare markets when deciding where to launch or file first. The same maps are included in the screening report you can download with Export to PDF or Export to Excel.

Once a screening is ready you can narrow what the results views show without running it again. The Details filter, beside the views, has a checkbox for each colour: May be impossible (red), May have issues (orange) and No Foreseeable problems (green). By default red and orange are shown and green is hidden, so the marks that may cause trouble stand out; whether you can change these checkboxes depends on your plan. Press Open filters to see the other filters. Jurisdictions lets you limit the view to some of the jurisdictions you screened, Nice lets you focus on particular classes, and Products/Services lets you type a product or service and press + so that its classes are applied for you. Close filters hides the panel again. Filtering only changes what you see on screen: it does not alter the screening, does not create a new configuration and is not charged. This is different from changing the parameters on the configuration screen, which creates a new screening priced again. Filters are a good way to answer questions such as how your concept fares only in clothing, or only in one country, from a screening you already have.

What a screening shows depends on its level and on your plan. A Simple Screening gives you the availability picture: the summary, the coloured maps and the dots in the Distribution Chart, enough to see where problems may lie and how serious they look, but not which marks they are. A Detailed Screening adds the details of the marks behind the results, so hovering over a dot shows the name and image of that mark. On the Free plan you can upgrade a Simple Screening to a Detailed one for 113 Silver credits and on Core for 75 Silver credits, while Prime includes All-You-Can-Screen with full details; Subscriptions shows the current figures. If you need more than a name and an image, you can turn the screening into a full search with View results, which in Genius is upgrading a Screening to a Search. That opens the complete ranked list of results with their file information, filters, selection, Search this Image and AI Assisted Analysis. The upgrade is listed at 200 Silver credits on Core and 150 on Prime, and it is charged according to your plan, with Confirmation of Purchase showing the cost before you proceed.

An all-green screening is a very good sign. It means that, among the registered trade marks in the jurisdictions and classes you chose, Genius found nothing that suggests a foreseeable problem. It is not, however, a guarantee of registration, and it is worth knowing why. The screening compares your concept with earlier registered marks; it does not judge whether your sign is descriptive of the goods, lacks distinctive character or breaks other rules that an office applies in its own examination. It cannot see rights that were never registered, such as names used only in trade or as company names, and it says nothing about jurisdictions or classes you did not select. Remember also that the Details filter hides green by default, so an empty-looking chart simply means there are no red or orange marks. Before you invest in final artwork or file, take the next step: upgrade the screening to a Search with View results for the full ranked list, or carry out a complete clearance search, and talk to your IP adviser, who can weigh these factors. Where your plan offers it, expert human analysis of a screening can also be arranged through support or sales.

Red in a jurisdiction means May be impossible: there are earlier marks there that come very close to your concept. First find out why. Open the Map view or the Distribution Chart and see which dimension is red, whether Graphical, Conceptual, Chromatic or Textual, since the remedy depends on it. Then look at the marks themselves: a Detailed Screening shows the name and image behind each dot, and upgrading the Screening to a Search with View results gives you the full ranked list with each mark's details, both charged according to your plan. With that information you can adjust the concept: change the colour scheme if the problem is chromatic, rework the shapes or symbol if it is graphical or conceptual, or alter the wording if it is textual. Check your Nice classes too, as a conflict in a class you do not need may disappear once you select only the relevant ones. Then screen the new version, giving it a clear Reference so you can compare it with the first. A red result is not a legal finding; whether an opposition would succeed depends on many factors, so discuss important cases with your IP adviser or ask about expert human analysis where your plan offers it.

Genius is well suited to testing several versions of a concept side by side during the creative phase. Screen each alternative separately with Positioned Screening and give each a clear Reference before you run it, for example Logo A blue or Name option 3, so you can tell them apart. Use the same jurisdictions and the same Nice classes for every alternative: otherwise the differences you see may come from the settings rather than from the concepts. Each screening appears as a card in the session strip at the top of the page, and hovering over a card shows its Reference, text, jurisdictions, Nice classes and semantic concepts, so you can move between alternatives with a click; reopening a screening you have already paid for is not charged again. Compare the Summary view first, then the Map view and the Distribution Chart, to see which version has fewer red and orange results and in which dimensions. Because the session strip is cleared when you sign out, export each screening with Export to PDF or Export to Excel to keep a record and share it with your team or client. Note that the Screening List form, which would take several concepts at once, is not yet available, so screen one concept at a time.

Simple, Detailed, or a full search

A Simple Screening gives you the availability picture of your concept: the Summary view with its short text saying whether oppositions are possible and a world map coloured by jurisdiction, the Distribution Chart with its four scatter charts (Graphical, Conceptual, Chromatic and Textual), and the Map view with one world map per dimension. Every dot and every country is coloured red for May be impossible, orange for May have issues or green for No Foreseeable problems, so you can see at a glance where your logo, name or slogan is likely to meet resistance. What a Simple Screening does not give you is who is behind those colours. A Detailed Screening adds the details of the existing marks behind the results, so that, for example, hovering over a dot on a chart shows you the mark's name and image rather than just its position and colour. In other words, Simple tells you whether and where there may be a problem, and Detailed helps you understand which earlier marks cause it. On the Free plan a Screening uses 38 Silver credits and upgrading it to a Detailed Screening a further 113; on Core, screenings are All-You-Can-Screen without details and the upgrade to Detailed costs 75 Silver credits; on Prime, All-You-Can-Screen includes full details. These are the figures at the time of writing, and Profile > Subscriptions always shows the current ones for your account.

Darwin Genius and Darwin GSE share the same engine and the same trade mark data, but they are designed for different moments. Genius is for the creation phase: you have a name, a logo sketch or a slogan and you want a quick view of whether it is distinctive and likely to be registrable in the jurisdictions and Nice classes you care about, before final artwork, product development or a client decision. That is why it works with Positioned Screening and lets you upgrade to a Detailed Screening, or to a Search with View results, only when a concept deserves a closer look. Darwin GSE is for the full clearance search, for example a viability study before filing, a prior-art check or the preparation of an opposition. In GSE the Search button runs every search type your input allows straight away, the crop tool lets you compare only part of an image, such as a logo inside a label or packaging, the Image Information panel shows the AI description, concepts, palette and Vienna proposal, and you can include inactive records. If you need those every time, GSE is the better choice. Both use the same Darwin Suite sign-on, account and team, so you can move between them from Systems in the user menu, subject to your account's subscriptions.

A Simple Screening gives you the availability picture of your concept: the Summary view with its short text saying whether oppositions are possible and a world map coloured by jurisdiction, the Distribution Chart with its four scatter charts (Graphical, Conceptual, Chromatic and Textual), and the Map view with one world map per dimension. Every dot and every country is coloured red for May be impossible, orange for May have issues or green for No Foreseeable problems, so you can see at a glance where your logo, name or slogan is likely to meet resistance. What a Simple Screening does not give you is who is behind those colours. A Detailed Screening adds the details of the existing marks behind the results, so that, for example, hovering over a dot on a chart shows you the mark's name and image rather than just its position and colour. In other words, Simple tells you whether and where there may be a problem, and Detailed helps you understand which earlier marks cause it. On the Free plan a Screening uses 38 Silver credits and upgrading it to a Detailed Screening a further 113; on Core, screenings are All-You-Can-Screen without details and the upgrade to Detailed costs 75 Silver credits; on Prime, All-You-Can-Screen includes full details. These are the figures at the time of writing, and Profile > Subscriptions always shows the current ones for your account.

You upgrade from the screening results you already have, so there is no need to configure the concept again. Whether you need to upgrade at all depends on your plan. On Prime, All-You-Can-Screen comes with full details, so your screenings are already detailed. On Core, screenings are included without details and upgrading a Simple Screening to a Detailed Screening costs 75 Silver credits; on Free, the upgrade costs 113 Silver credits on top of the 38 for the Screening itself. These figures can change, and Profile > Subscriptions shows the ones that apply to your account today. Before anything is charged, the Confirmation of Purchase window appears with the type of operation, the jurisdictions and Nice classes concerned, the line This search will cost and your balance before and after. If your credits cover it, press Proceed; if they do not, the window shows the Remaining cost and you can use Payment Options to pay the difference with PayPal or a card, or press Cancel to leave things as they are. Once the upgrade is done, the same Summary view, Distribution Chart and Map view come back with the details of the marks behind the results, for instance their name and image when you hover over a dot. The upgrade applies to the screening as it was run: if you change the text, jurisdictions, classes or concepts first, a new configuration is created and has to be screened and priced again.

When the screening shows red or orange areas and you want to see exactly which marks are involved, you can turn it into a full search. On the screening results screen, press View results. In Genius this is called upgrading a Screening to a Search: it runs the full search for the same concept, jurisdictions and classes and opens its results list, the same list that Darwin GSE users see after a search. The upgrade is charged according to your plan. At the time of writing it costs 200 Silver credits on Core and 150 Silver credits on Prime; on other plans, or if the figures have changed, Profile > Subscriptions shows what applies to your account. As with every paid operation, the Confirmation of Purchase window shows the cost and your balance before and after, and you choose Proceed, Payment Options if the balance is short, or Cancel. After payment you see Success, telling you that the search is being executed; keep the page open until the results arrive. In the results list you then have the ranked marks, filters, the selection for your report, Search this Image and, where your search produced semantic concepts and graphical or non-graphical results, the AI Assisted Analysis. The search appears as a card in the strip at the top of the page, so during the same session you can return to it without paying again.

After View results, you see the full results list of the search. Across the top are buttons for each type of result the search produced, and only those: Graphical Results compares your image with the images of existing marks; Textual Results compares your text; Non Graphical Results compares the text in other ways, including how it sounds and how it is written; Color Results compares colour palettes, closest colours first; and Semantic Results compares meanings. Semantic Results is in BETA, which means the results you see are correct but may not be complete. Within each type the marks are ranked with the most similar first; no similarity percentage is shown, so read the order rather than looking for a score. You can switch between three views. Cards is the default: hover over a card to see File Information (Name, File Number, Modality, Filing Date, Registration Date, Nice Classification, File Status), Owner Information and Representative Information. List shows the same data in columns (Image, File Nr, Modality, Filing Date, Registration Date, Nice Class, Owner, Status) that you can sort by clicking a header, and Details shows each result more fully. You can display 40, 80, 120 or 160 results per page. The most relevant results are already ticked for your report. On the last page, Expand results brings in Results with less confidence when there are more to show. If nothing was found you see No results matching that search.

Once your screening has been upgraded to a search, the results list gives you several tools for working through the marks. Open filters lets you narrow the list by Jurisdictions (among those you searched), by Nice class and by Products/Services, which is handy when a crowded result hides the few marks that really matter for your goods or services. Each result has a tick box. The most relevant results arrive pre-selected; you can tick or untick any of them, and Unselect all clears the selection so you can start again. The selection matters because the report you export with Export to PDF or Export to Excel contains the selected results with their details, together with the search parameters. To look more closely at a particular mark, hover over its card for its file, owner and representative information, or switch to List view to compare marks in sortable columns. Search this Image starts a new search from that mark's image after asking Do you want to search this image?, which is useful to see what else resembles a mark that worries you; it is a new search and is priced as such. Where the office provides a link, the globe button opens the mark's page in the official register, so you can check its current details at the source before you draw conclusions.

No. A screening or search that finds no similar marks is good news, but it supports your decision rather than guaranteeing anything. Genius compares your concept with registered trade mark records in the jurisdictions offered, and the result depends entirely on what you asked for. Before relying on an empty result, check the parameters on the session card or the configuration screen: is the text spelled the way you will actually use it, did you choose every jurisdiction where you intend to protect or use the mark, and did you limit the Nice classes more than you meant to? A narrow selection naturally finds less. Remember also that green for No Foreseeable problems is an indication, not a clearance. Rights that are not registered trade marks, such as company names, domain names or designs, are outside what Genius searches, and an office or an earlier owner may still raise objections that no search can predict. Neither Genius nor Darwin GSE gives legal advice, and no result guarantees registration or the absence of oppositions. For an important brand, consider upgrading the screening to a search, asking for the expert-authenticated analysis by a human offered in your plan, or talking to your IP adviser before you commit to final artwork or a filing.

Darwin Genius and Darwin GSE share the same engine and the same trade mark data, but they are designed for different moments. Genius is for the creation phase: you have a name, a logo sketch or a slogan and you want a quick view of whether it is distinctive and likely to be registrable in the jurisdictions and Nice classes you care about, before final artwork, product development or a client decision. That is why it works with Positioned Screening and lets you upgrade to a Detailed Screening, or to a Search with View results, only when a concept deserves a closer look. Darwin GSE is for the full clearance search, for example a viability study before filing, a prior-art check or the preparation of an opposition. In GSE the Search button runs every search type your input allows straight away, the crop tool lets you compare only part of an image, such as a logo inside a label or packaging, the Image Information panel shows the AI description, concepts, palette and Vienna proposal, and you can include inactive records. If you need those every time, GSE is the better choice. Both use the same Darwin Suite sign-on, account and team, so you can move between them from Systems in the user menu, subject to your account's subscriptions.

Artificial intelligence in Genius

Artificial intelligence helps at several points of a screening. When you upload an image, the AI reads any text in it and fills it in as the search text, marked AI suggested, which you can keep or clear. It identifies the semantic concepts the image conveys, the ideas it represents, and proposes them as chips that you can remove or complete, up to 12, with the help of the Concept Tree. It also analyses the colours, so that the Chromatic dimension can compare your palette with those of existing marks. During the screening, your concept is compared with registered trade marks across the Graphical, Conceptual, Chromatic and Textual dimensions, and the outcome is summarised in the Summary view with a short text on whether oppositions are possible. If you upgrade the screening to a search, AI also produces the Semantic Results, still in BETA, and the charts of the AI Assisted Analysis. In every case the AI proposes and you decide: you choose the text, the concepts, the jurisdictions and the classes, and you judge the results. AI can make mistakes, so treat what it suggests as a well-informed starting point rather than a conclusion, and remember that a screening is not legal advice. The AI in Genius runs on Darwin's own AI services, and its use is part of the screening.

Treat what the AI proposes as a careful, fast first reading that you check, not as a final answer. The text it reads in your image is marked AI suggested so that you can correct or clear it, and you choose which semantic concepts to keep. The screening colours, red for May be impossible, orange for May have issues and green for No Foreseeable problems, are indications of risk based on similarity to existing registered marks, not decisions. Some features are explicitly in BETA: the Semantic Results, where what you see is correct but may not be complete, and the Conceptual chart of the Distribution Chart. AI can make mistakes, and the interface says so where it matters. The best way to rely on Genius is to use it for what it does well, which is showing you early and clearly where a concept may run into earlier marks, and then to look further where the stakes justify it: upgrade to a Detailed Screening or to a Search to see the marks behind the colours, open the official register from the globe button, and check the parameters you used. For decisions that matter, your plan offers an expert-authenticated analysis by a human, paid in Gold credits, and your IP adviser remains essential. Genius does not give legal advice and cannot guarantee registration or the absence of oppositions.

Artificial intelligence helps at several points of a screening. When you upload an image, the AI reads any text in it and fills it in as the search text, marked AI suggested, which you can keep or clear. It identifies the semantic concepts the image conveys, the ideas it represents, and proposes them as chips that you can remove or complete, up to 12, with the help of the Concept Tree. It also analyses the colours, so that the Chromatic dimension can compare your palette with those of existing marks. During the screening, your concept is compared with registered trade marks across the Graphical, Conceptual, Chromatic and Textual dimensions, and the outcome is summarised in the Summary view with a short text on whether oppositions are possible. If you upgrade the screening to a search, AI also produces the Semantic Results, still in BETA, and the charts of the AI Assisted Analysis. In every case the AI proposes and you decide: you choose the text, the concepts, the jurisdictions and the classes, and you judge the results. AI can make mistakes, so treat what it suggests as a well-informed starting point rather than a conclusion, and remember that a screening is not legal advice. The AI in Genius runs on Darwin's own AI services, and its use is part of the screening.

The AI Assisted Analysis is a set of interactive charts that help you understand the trade mark landscape around your concept. It becomes available after you upgrade a screening to a search with View results: on the results list it is the button with the sparkles icon. It needs the search to have semantic concepts and graphical or non-graphical results; otherwise the button stays disabled. The charts are built from the marks found, filtered by the jurisdictions and classes of your search, and there are four. Concept Tree shows your concepts with broader and narrower related concepts. Timeline shows how often those concepts were used in registrations year by year over roughly the last 25 years, so you can see whether an idea is becoming more popular. WordCloud shows how frequently each concept appears, and Colors shows the colours used by the registrations. A side list lets you choose which concepts to look at, up to 12. This is particularly useful in the creation phase: if a concept is crowded, a design team may decide to steer away from it before investing further. The analysis is not a written opinion or a verdict on your mark, and it cannot be exported; to keep a record, export the results report instead. The back button returns you to the results list.

Semantic concepts are the ideas your image conveys, such as an animal, a crown, a leaf or a sense of movement. When you upload an image, the AI proposes them as chips on the configuration screen. You can remove any that do not fit and add your own, up to a maximum of 12. They give the screening its Conceptual dimension, so that marks expressing the same idea in a different drawing can still be found, and after an upgrade to a search they feed the Semantic Results and the AI Assisted Analysis. The Concept Tree button opens a window called Semantic concepts with an interactive graph: each concept is linked to broader and narrower related concepts. Click a concept to expand it and see its neighbours, and Shift+Click to select it, up to 12 in total; you can also use the side list of checkboxes under Open filters. Confirm replaces your search's concepts with the selection, and Cancel leaves them as they were. Exploring the tree is a good way to check the meanings a sign may carry and to notice when a concept is very common among existing marks, which is useful for designers looking for a more distinctive direction. Bear in mind that changing the concepts after a screening has run creates a new configuration, which has to be screened and priced again.

Treat what the AI proposes as a careful, fast first reading that you check, not as a final answer. The text it reads in your image is marked AI suggested so that you can correct or clear it, and you choose which semantic concepts to keep. The screening colours, red for May be impossible, orange for May have issues and green for No Foreseeable problems, are indications of risk based on similarity to existing registered marks, not decisions. Some features are explicitly in BETA: the Semantic Results, where what you see is correct but may not be complete, and the Conceptual chart of the Distribution Chart. AI can make mistakes, and the interface says so where it matters. The best way to rely on Genius is to use it for what it does well, which is showing you early and clearly where a concept may run into earlier marks, and then to look further where the stakes justify it: upgrade to a Detailed Screening or to a Search to see the marks behind the colours, open the official register from the globe button, and check the parameters you used. For decisions that matter, your plan offers an expert-authenticated analysis by a human, paid in Gold credits, and your IP adviser remains essential. Genius does not give legal advice and cannot guarantee registration or the absence of oppositions.

No. Some Darwin Suite systems, such as Darwin Ignite, use the AI provider, model and API keys that your account sets in Profile > API Keys & Models. Darwin Genius, like Darwin GSE, does not: its AI runs on Darwin's own AI services, which is why the API Keys & Models panel is not shown in the Genius Profile. Your account's keys and model choices are therefore neither used nor needed here, and you do not have to configure anything before your first screening. The AI work involved, such as reading the text in your image, proposing semantic concepts, analysing colours, producing the semantic results and building the AI Assisted Analysis charts, is part of the screening or search you pay for in credits, so there is no separate AI bill from an outside provider for Genius. What you see in the Confirmation of Purchase window before you press Proceed is what the operation will cost. If your account also uses Ignite, the AI spending shown on the Ignite dashboard concerns the features of that system and its own configuration. As everywhere in Darwin Suite, the AI proposes and you decide: you review the suggested text and concepts, and you judge the results yourself.

Reports and expert analysis

The simplest and most reliable way is to export a report and send it. On the screening results screen, use Export to PDF for a document your client, art director or marketing team can read straight away, or Export to Excel if they want to work with the data; then attach the file to an email or store it wherever your team shares work. Reports carry your account's header, footer and side images, set by an Admin in Profile > Reports, so they look like your company's own documents. Keep in mind that the strip of session searches at the top of the page is personal and temporary: it belongs to your signed-in session and is cleared when you sign out, so colleagues cannot open your screenings from it, and Genius has no shared history page. If colleagues need to run screenings themselves, an Admin can invite them to your account from Profile > Team with a suitable role, and they will then use the same plan and the same credit balance. Your clients do not need a Genius account to read a report. When you send a report, it is worth reminding the recipients that a screening is an early indication to support decisions, not legal advice or a guarantee of registration.

Yes. The Genius plans include an expert-authenticated analysis by a human, both for a screening and for a search, paid in Gold credits per jurisdiction. It is the right step when an early concept has become important, for instance before a client approves a new brand, and you want a qualified person to review what the AI found rather than relying on the colours alone. At the time of writing the figures are 200 Gold credits for a Screening analysis and 300 for a Search analysis on Free, 175 and 250 on Core, and 150 and 200 on Prime, always per jurisdiction; Profile > Subscriptions shows the current figures for your plan. Because it is paid in Gold credits, make sure your account has enough of them; you can buy them with the + next to the balance in the user menu. The analysis is arranged with Techframe's support or sales team rather than from a button in the screening, so contact support from the Help Centre, or the sales team, with the Reference of your screening or search and the jurisdictions you want reviewed, and they will explain the next steps. An expert review gives you a better-founded view, but it remains support for your decision and does not guarantee registration.

You can export a screening from its results screen with Export to PDF or Export to Excel. Choose PDF when you want a document that is easy to read, present or send to a client or a creative team, and Excel when you want to work with the data, filter it or combine it with your own notes. After you press the button, a message titled Generating Report tells you that this may take a few moments and that you can close the message but should not navigate away from the page. Stay on the page until the file is ready; it then downloads through your browser, normally into your Downloads folder, and you can open, store and share it like any other file. The same two buttons are available on the results list if you have upgraded the screening to a search; in that case the report contains the results you have ticked, so review the selection first. Reports use your account's report layout, with the header, footer and side images that an Admin sets in Profile > Reports, so it is worth asking an Admin to add your company's branding before you send reports outside. Reports in PDF or Excel are included in the Genius plans; Profile > Subscriptions shows what your plan includes.

A screening report gives a complete record of the screening that you can read without opening Genius. It starts with the overall summary, the same short assessment you see in the Summary view, and the image you screened. It then contains the four charts of the Distribution Chart, Graphical, Conceptual, Chromatic and Textual, together with their world maps, so that the reader can see how the concept fares in each dimension and in each country, coloured red for May be impossible, orange for May have issues and green for No Foreseeable problems. A summary map brings the dimensions together, and a chart shows the jurisdictions by Nice class, which is helpful when you need to explain to a client in which classes and territories the risk lies. Finally there is a page per jurisdiction with its results. The report is laid out with your account's own header, footer and side images, which an Admin sets in Profile > Reports. If you have upgraded the screening to a search, the export from the results list is a search report instead: it lists the results you selected, with their details, and the search parameters, such as the image, text, jurisdictions and classes. The AI Assisted Analysis charts are not part of either report.

The simplest and most reliable way is to export a report and send it. On the screening results screen, use Export to PDF for a document your client, art director or marketing team can read straight away, or Export to Excel if they want to work with the data; then attach the file to an email or store it wherever your team shares work. Reports carry your account's header, footer and side images, set by an Admin in Profile > Reports, so they look like your company's own documents. Keep in mind that the strip of session searches at the top of the page is personal and temporary: it belongs to your signed-in session and is cleared when you sign out, so colleagues cannot open your screenings from it, and Genius has no shared history page. If colleagues need to run screenings themselves, an Admin can invite them to your account from Profile > Team with a suitable role, and they will then use the same plan and the same credit balance. Your clients do not need a Genius account to read a report. When you send a report, it is worth reminding the recipients that a screening is an early indication to support decisions, not legal advice or a guarantee of registration.

Reports are prepared when you ask for them, and the time they take depends on the size of what they contain. A screening over many jurisdictions produces a page for each one plus charts and maps, so it naturally takes longer than a screening in a single country; a search report grows with the number of results you selected. While the Generating Report message is shown, stay on the page: the message says you can close it, but you should not navigate away, because leaving the page interrupts the preparation and the download. Avoid pressing the export button several times, which only starts the same work again. If the file seems not to appear, check your browser's downloads list and make sure the browser is not blocking downloads from Genius. If a long time passes without result, or you see Server error or Something went wrong!, refresh the page, reopen the screening from its card in the session strip, which does not charge you again, and try the export once more. For a search report, unticking results you do not need makes the report smaller. If the problem continues, contact support from the Help Centre, giving the screening's Reference, the format you chose and roughly when it happened.

Yes. The Genius plans include an expert-authenticated analysis by a human, both for a screening and for a search, paid in Gold credits per jurisdiction. It is the right step when an early concept has become important, for instance before a client approves a new brand, and you want a qualified person to review what the AI found rather than relying on the colours alone. At the time of writing the figures are 200 Gold credits for a Screening analysis and 300 for a Search analysis on Free, 175 and 250 on Core, and 150 and 200 on Prime, always per jurisdiction; Profile > Subscriptions shows the current figures for your plan. Because it is paid in Gold credits, make sure your account has enough of them; you can buy them with the + next to the balance in the user menu. The analysis is arranged with Techframe's support or sales team rather than from a button in the screening, so contact support from the Help Centre, or the sales team, with the Reference of your screening or search and the jurisdictions you want reviewed, and they will explain the next steps. An expert review gives you a better-founded view, but it remains support for your decision and does not guarantee registration.

Genius and the rest of Darwin Suite

Darwin Genius and Darwin GSE are two products built on the same engine and the same trade mark data, designed for different moments. Genius is for quick, early screening during the creation phase: you check a name, a logo sketch or a slogan with Positioned Screening and see at a glance, through the summary, the coloured charts and the world maps, whether oppositions may be possible in the jurisdictions and Nice classes you choose. Darwin GSE, the Graphical Search Engine, is for the full clearance search before filing, for prior art and for preparing or answering oppositions: as well as Positioned Screening it has the Search button, the crop tool to compare only part of an image, the option to include inactive records and the Image Information panel. A screening made in Genius can be continued as a search by upgrading it with View results, charged per your plan, which opens the full ranked results list; if you need crops, inactive records and the full search every time, GSE is the better choice. Both use the same Darwin Suite sign-on, so the same email and password work in each, and you move between them with the Systems switcher in the user menu. The subscriptions are separate: each product has its own plans and credit conditions, chosen in Profile > Subscriptions.

No. A Genius screening is decision support for the early stages of a brand, not a legal opinion, and it does not guarantee that a mark will be registered or that nobody will oppose it. It compares your name, logo or slogan with existing trade marks in the jurisdictions and Nice classes you choose and shows, through the colours red (May be impossible), orange (May have issues) and green (No Foreseeable problems), where conflicts may arise. That is very useful for discarding weak ideas and choosing stronger ones before you invest in final artwork, product development or client presentations. Registrability, however, also depends on matters that a screening cannot weigh, such as how an office or an opponent will argue a case, the exact goods and services you will claim and your commercial plans. Before filing, take the concept to an IP adviser, who can assess it and, typically, run a full clearance search with Darwin GSE. Within Genius you can also go further: upgrade a Screening to a Search to see the full ranked list of marks behind the result, and, depending on your plan, request expert-authenticated Screening analysis or Search analysis by a human, paid in Gold credits per jurisdiction and arranged through support or the sales team.

Darwin Genius and Darwin GSE are two products built on the same engine and the same trade mark data, designed for different moments. Genius is for quick, early screening during the creation phase: you check a name, a logo sketch or a slogan with Positioned Screening and see at a glance, through the summary, the coloured charts and the world maps, whether oppositions may be possible in the jurisdictions and Nice classes you choose. Darwin GSE, the Graphical Search Engine, is for the full clearance search before filing, for prior art and for preparing or answering oppositions: as well as Positioned Screening it has the Search button, the crop tool to compare only part of an image, the option to include inactive records and the Image Information panel. A screening made in Genius can be continued as a search by upgrading it with View results, charged per your plan, which opens the full ranked results list; if you need crops, inactive records and the full search every time, GSE is the better choice. Both use the same Darwin Suite sign-on, so the same email and password work in each, and you move between them with the Systems switcher in the user menu. The subscriptions are separate: each product has its own plans and credit conditions, chosen in Profile > Subscriptions.

Darwin Genius is part of Darwin Suite, the intellectual property platform by Techframe, and it shares the suite's platform: the same sign-on, the same account, team and roles, and the same Subscriptions, Billing and Help Centre. Darwin Ignite is the suite's IP management system for service providers such as IP agents, attorneys and law firms: it is where they keep their clients' trade marks, patents and designs, follow official bulletins, handle deadlines and documents, and manage viability requests, whose searching is done by Darwin GSE. So if Genius shows that a concept looks promising, the natural next step is to take it to your IP adviser, who may well manage the filing and the life of the mark in Ignite. Darwin Lightbox, in turn, lets a service provider share a client's portfolio with that client, who can consult and annotate it through a lighter web interface. If your account uses several of these systems, your team is the same in all of them and you move between them with the Systems switcher in the user menu, and between accounts with the Accounts switcher, without signing in again. Each system needs its own subscription, which an Admin chooses in Subscriptions, and what you can see in each depends on that subscription and on your role.

Yes. Darwin Suite uses one federated single sign-on for every Techframe system, so the email address and password you use in Genius are the same in Darwin GSE, Darwin Ignite, Darwin Lightbox, Darwin Axiom and the other web systems of the suite; there is no separate registration, and changing your password in one changes it in all. If you have turned on two-step sign in, it applies wherever you sign in. Once signed in, the Systems switcher in the user menu takes you to the other systems, and the Accounts switcher lets you move between the accounts you belong to; the account you choose scopes all the data you see. Being able to sign in, however, is not the same as having access to a system's features. What you can do in each system depends on whether your account has a subscription for it and on the role you have been given. If you join a system for which your account has no subscription, you are enrolled as Reader, which lets you look but not change anything, and the account's administrators are informed so that they can decide whether to subscribe. You can also be invited to another organisation's account by one of its Admins; in that case you accept the invitation with your existing sign-in and receive the role they chose.

No. A Genius screening is decision support for the early stages of a brand, not a legal opinion, and it does not guarantee that a mark will be registered or that nobody will oppose it. It compares your name, logo or slogan with existing trade marks in the jurisdictions and Nice classes you choose and shows, through the colours red (May be impossible), orange (May have issues) and green (No Foreseeable problems), where conflicts may arise. That is very useful for discarding weak ideas and choosing stronger ones before you invest in final artwork, product development or client presentations. Registrability, however, also depends on matters that a screening cannot weigh, such as how an office or an opponent will argue a case, the exact goods and services you will claim and your commercial plans. Before filing, take the concept to an IP adviser, who can assess it and, typically, run a full clearance search with Darwin GSE. Within Genius you can also go further: upgrade a Screening to a Search to see the full ranked list of marks behind the result, and, depending on your plan, request expert-authenticated Screening analysis or Search analysis by a human, paid in Gold credits per jurisdiction and arranged through support or the sales team.

No. Darwin Genius screens trade mark concepts, that is names, logos and slogans, against existing registered trade marks, including word, figurative and mixed marks, in the jurisdictions offered on the configuration screen. It helps you judge whether a brand concept is distinctive and whether it is likely to run into earlier marks, but it does not assess patents, inventions or technical novelty, and it does not search designs, domain names or company names either. The innovation it looks at is the innovation of a brand: how different your sign is from the trade marks already registered for the goods and services you choose. If you are working on an invention, you need a patent search and the advice of a patent attorney; Genius is not a substitute for either. Within Darwin Suite, Darwin Ignite lets IP service providers manage patents as well as trade marks and designs. For the trade mark side of a new product, however, Genius is the right tool for an early check of the name, the logo and the slogan, and Darwin GSE for the full search before filing.

Credits, explained simply

Genius uses two kinds of credits, and both appear in the user menu. Silver credits come with your plan and are added every month: on Free you receive 225 when you sign up plus 150 a month, on Core 350 a month and on Prime 750 a month, according to the figures at the time of writing; Profile > Subscriptions shows the current ones. Gold credits are the ones you buy, with the + next to your balance. They never expire, and they are used only when no Silver credits remain, so buying Gold credits is a way of making sure a screening or an upgrade is not interrupted when your monthly Silver allowance runs out. When an operation costs more than your Silver credits cover, the Confirmation of Purchase window shows the balance before and after, so you can see what will be drawn. Some services are priced in Gold credits from the start: the expert-authenticated analysis by a human, which your plan offers for screenings and searches at a number of Gold credits per jurisdiction. Credits belong to the account rather than to you personally, so everybody working in the same account draws on the same balance, and the account's subscriptions and billing are shared across the Darwin Suite systems it uses.

All-You-Can-Screen means that, within your plan, you can run as many Positioned Screenings as you need without each one being charged against your credits, so you can test variations of a name, a logo sketch or a slogan freely while the concept is still being created. What you get from each screening depends on the plan. In Core, All-You-Can-Screen is without details: you see the Simple Screening picture, that is the summary text, the coloured Distribution Chart and the world maps, and if you want the details of the marks behind the results you upgrade that screening to a Detailed Screening, which is charged. In Prime, All-You-Can-Screen comes with full details, so the details of the marks are included. In both plans, upgrading a Screening to a Search with View results, which opens the full ranked results list with filters, selection, Search this Image and AI Assisted Analysis, is still charged per the plan, as is expert human analysis in Gold credits. The Free plan does not include All-You-Can-Screen: each screening is charged in Silver credits. Before anything is charged, Confirmation of Purchase shows you what the operation will cost and your balance before and after, so you always know in advance. The current conditions of each plan are shown in Profile > Subscriptions.

Getting started with Darwin Genius

Darwin Genius is the AI screening system of Darwin Suite, made for checking brand concepts while they are still being created. You give it a logo, a logo sketch, a name or a slogan, as an image, a text or both, choose the jurisdictions and Nice classes you have in mind, and Genius compares the concept with existing registered trade marks to give you, in a short and effective way, an idea of how innovative and distinctive it is and how likely it is that it could be registered. The answer comes as a screening: a Summary view that says whether oppositions are possible, a world map coloured by jurisdiction, a Distribution Chart with the marks around your concept across the Graphical, Conceptual, Chromatic and Textual dimensions, and a Map view for each dimension, with red for May be impossible, orange for May have issues and green for No Foreseeable problems. Because you see this before final artwork, product development or client decisions, you can change course while it is still cheap to do so. When you need to go further, a Simple Screening can be upgraded to a Detailed Screening, which shows the marks behind the results, or to a full search with a ranked results list and AI Assisted Analysis, each charged according to your plan. Genius screens trade mark concepts only, never patents or inventions, and it shares its engine and data with Darwin GSE, Techframe's graphical search engine. It runs in the browser with the same sign-on, account and team as the other Darwin Suite systems.

Darwin Genius is for the people who invent brands and need to know early whether an idea has a future: designers, branding and advertising agencies, marketing teams, start-ups and product teams, and the IP advisers who help them check ideas before they are filed. Typical uses are screening a working name before it appears on a presentation, checking a logo sketch before it is turned into final artwork, testing a slogan for a campaign, and comparing two or three alternatives so that you can recommend the one that looks freer to register in the jurisdictions and Nice classes that matter to the project. Agencies often use a screening to brief a client with something concrete rather than a hunch, and in-house teams use it to avoid investing in packaging, websites or product development around a sign that is likely to run into earlier marks. Genius works on trade mark concepts, meaning images and words compared with existing registered trade marks; it does not assess patents, inventions, designs, domain names or company names. A screening supports your decision but is not legal advice and does not guarantee registration, so for a final clearance before filing you would normally upgrade to a full search, use Darwin GSE, or ask your IP adviser. Expert analysis by a human is also offered, depending on your plan.

On the sign-in page choose Sign up, which opens the registration form. Enter your Email Address, a Password and the same password again in Confirm Password, then press Create your free account. The password needs at least 8 characters and must include at least one letter, one number and one special character; the form warns you if it is too weak or if the two entries do not match. Use an address you can read, because Genius then sends you a confirmation email and you must follow its link to confirm your address and activate the account; if nothing arrives within a few minutes, check your spam or junk folder and that the address was typed correctly. If you are told that the address may already be registered, you probably already have a Darwin Suite sign-in, for example from Darwin GSE, Darwin Ignite or Darwin Lightbox: the suite uses a single sign-on, so simply sign in with that same email and password. After confirming, you fill in a short setup page with your own details and those of your account. A new account starts on the Free plan, which currently gives 225 Silver credits on sign-up plus 150 Silver credits each month, enough to try your first screenings straight away; Subscriptions always shows the current figures, and an Admin can move to another plan at any time.

Once your email address is confirmed, Genius opens a short setup page in steps, with Next and Back to move between them. First you give your own details: First Name and Last Name, Language and Country. The language sets the interface for you, in English, Portuguese, Spanish, French, German or Italian, and each colleague chooses their own. Then you describe the account your screenings will belong to: its name, Type, Dimension, Activity, Country and tax number (TIN). The account country matters in Genius for two reasons: it decides which jurisdictions are ticked by default when you configure a screening (the jurisdiction of that country and the organisations it belongs to, or regional and international ones if the country itself is not covered), and it is one of the things the cost of a screening is calculated from, together with the service and the jurisdictions you choose. If the account name you type already exists, Genius tells you and sends a request to that account's administrators, so you join their account as Reader once they approve rather than creating a duplicate. Finally you read and accept the Terms & Conditions, without which you cannot finish. You can change your own details later in Profile > Personal Account, and an Admin can change the account's details in Company Account.

If your company already uses Darwin Suite, for example Darwin Ignite or Darwin GSE, you do not need a new password: the suite has a single sign-on, so the email and password you already use also open Genius. The cleanest way in is to ask one of your account's Admins to invite you from Profile > Team, choosing the role you should have. You receive an email with a link where you can accept the invitation, and see that you have joined the account, or decline it; invitation links expire, so if the page says Invitation expired, ask for a new one. If you are already a member of the account in another system, sign in, select the account from Accounts in the user menu and then choose Genius from Systems. If the account has no Genius subscription yet, joining the system enrols you as Reader and informs that account's administrators, who can then give you another role. Reader lets you consult but not change anything; Contributor and Admin can do more, as explained under roles. Everything you do in Genius belongs to the account selected at that moment, including the credits used, and you share that account's team, subscriptions and billing with your colleagues across the suite.

On the sign-in page choose Forgot password?, type the email address you sign in with and press Send password reset link. For your protection Genius does not reveal whether the address is registered; if it is, an email with a reset link arrives shortly. Follow the link, enter your new password twice and confirm. The password must have at least 8 characters and include at least one letter, one number and one special character, and it cannot be the same as the current one. Then go back to the sign-in page and sign in with it. Because Darwin Suite uses a single sign-on, the new password replaces the old one in every Darwin Suite system you use, not only in Genius. Resetting the password does not switch off two-step sign-in: if you turned it on, you will still be asked for the code from your authenticator app after the password. If the email does not arrive, look in your spam or junk folder and check that you used the address you registered with; reset links can expire, so request a fresh one instead of using an old message. Once you are signed in, you can also change your password yourself in Profile > Security, where it can be changed at most twice in 24 hours.

Genius opens directly on the screening page. In the middle is an image area, where you click to upload or drag and drop the picture of your concept, and a field called Text to search, for a name or a slogan. Below them are two buttons: Positioned Screening, which is how you screen a concept in Genius, and Screening List, a form for several concepts at once that is not yet available. There is no Search button in Genius: deeper searches are reached by upgrading a screening. Across the top of the page a strip will collect a card for each screening you make during the session. The header carries the Tour button with the graduation cap, which explains the screen you are on, the Help Centre with FAQs, tutorials and Contact support, your credit balance in Silver and Gold credits with a + to buy more, and the user menu with Profile, Accounts, Systems and Sign out. Good first steps are to run the tour, open Profile > Personal Account to check your name and language, and turn on Two-step sign in under Security. If you are an Admin, also review Company Account, invite colleagues from Team and set the report layout in Reports. Then try your first screening with a name or a sketch you are working on, perhaps limited to one jurisdiction to begin with.

Both switches are in the user menu at the top right. Accounts lists every account you belong to: one person can be a member of several, for example their own company and a client's, and choosing one changes the context of everything you see and do. In Genius that means the credit balance shown in the header, the credits a screening uses, the team you share work with, the default jurisdictions taken from that account's country and the report layout applied to your PDFs all belong to the account you have selected. Systems lists the Darwin Suite systems, such as Darwin Genius, Darwin GSE, Darwin Ignite or Darwin Lightbox, and takes you from one to another. Because the suite uses one federated sign-on, you do not sign in again when you switch: the same email and password serve every system, and the account's team, subscriptions and billing are shared between them. If you move to a system for which the account has no subscription, you are enrolled there as Reader and the account's administrators are told. Bear in mind that the cards of screenings made in the current session belong to that session, so check which account is selected before you start a screening, and export any report you need before signing out.

Yes. Every new account starts on the Free plan, so you can try Genius without subscribing. At the time of writing the Free plan gives 225 Silver credits when you sign up and another 150 Silver credits each month. A Positioned Screening on this plan uses 38 Silver credits, and upgrading a Simple Screening to a Detailed Screening, which shows the marks behind the results, uses 113 Silver credits; reports in PDF or Excel are included, and expert analysis by a human can be added, paid in Gold credits per jurisdiction. These figures can change, so Subscriptions always shows the current ones, and before anything is charged the Confirmation of Purchase window shows exactly what the screening will cost and your balance before and after. Silver credits come with the plan; if they run out you can buy Gold credits, which never expire and are only used when no Silver credits remain. When you screen regularly, the Core and Prime plans give more Silver credits each month and All-You-Can-Screen, without details on Core and with full details on Prime, plus cheaper upgrades and advanced AI analytics. An Admin can change plan at any time from Subscriptions, and the change takes effect at the next sign-in.

Yes. In the header you will find the Tour button, shown with a graduation cap. Pressing it starts a step-by-step guided tour of the screen you are on: it highlights each part in turn and explains what it does, and you move through it with Previous and Next or leave at any moment with End. Tours exist for the main screens of Genius: the start screen where you choose an image and a text, the screening configuration (with and without an image), and the screening results, where the tour walks you through the Summary view, the Distribution Chart and the Map view. If you upgrade a screening to a search, the results list has its own tour too. On screens that have no tour, such as Profile, the button tells you No tour is available at this moment. Running the tour on each screen the first time you reach it is a quick way to learn Genius, and you can repeat it whenever you want a reminder. For more, the Help Centre has these FAQs, short video tutorials of a few minutes each, and Contact support if you need a person to help you.

Troubleshooting

Invalid Image means that the file you chose is not one Genius can read. The image area accepts PNG, BMP and JPEG files, including the .jpg, .jpeg, .jfif, .pjp and .pjpeg extensions. Other formats, such as GIF, TIFF, WebP, SVG or a PDF, are refused, so open the file in any image editor or design tool and save or export it as PNG or JPEG, then upload it again. The message can also appear when a file has the right extension but is damaged or only partly downloaded; in that case export it again from the original. You can upload only one image per screening: to screen another concept, remove the current one with the bin button (Delete image) or start a new screening with the + button in the session strip. For the best results, upload a clean image of the sign itself: Genius has no crop tool, so if your logo sits on packaging, a mock-up or a presentation slide, crop it to the logo before uploading, and avoid photographs with backgrounds, shadows or other elements that are not part of the mark. A flat image of the logo on a plain background gives the AI the clearest view of its shapes, colours and concepts. If a PNG or JPEG that opens normally on your computer is still refused, contact support from the Help Centre and attach the file.

Server error, with the text An unexpected error occurred, please try again later, or the shorter Something went wrong!, means that Genius could not complete what you asked at that moment. Start with the simple steps: choose Refresh page in the message, or Close dialog and try the action again, and if it fails again, wait a few minutes and try later, because most of these errors are temporary. If you were preparing a screening, check the session strip at the top of the page before starting again: a paid screening can be reopened from its card without paying again. If the problem persists, or a screening fails after you have confirmed it, contact support rather than repeating the purchase. In the Help Centre, use Contact support, giving your name, email, a subject and a message, and attach a screenshot of the error (attachments up to 20 MB); the team will get back to you within 24 hours. If your account uses Support Tickets you can also follow your request there. To help the team find the problem quickly, include the Reference of the screening, which you can see by hovering over its card, the approximate date and time, the jurisdictions you selected and what you were doing when the error appeared. Support will look into the case and tell you how it will be resolved.

For your security, a signed-in session does not last indefinitely: after a period, or if your sign-in is no longer valid, Genius shows Session expired! Your session has expired. Please sign in again. Simply sign in again with your usual email and password and, if you use two-step sign in, the code from your authenticator app. Your account, your team, your plan and your credit balance are not affected. What does not survive is the session itself: the strip of cards at the top of the page, with one card per screening or search made in the session, belongs to that session and is cleared when it ends, just as it is when you sign out. A screening you paid for has been carried out and charged, but Genius has no history screen from which to reopen it later, and once its card is gone it cannot be opened again without running it anew. So, whenever a screening is worth keeping, export it with Export to PDF or Export to Excel before you finish, and keep the file with your project; the report holds the summary, the searched image, the charts and maps, and a page per jurisdiction. Giving each screening a clear Reference also makes your reports easier to find. If you are signed out repeatedly within a short time, contact support from the Help Centre.

Simultaneous users limit reached means that your account already has as many people signed in at the same time as its subscription allows, so a further sign-in is refused until someone leaves. The number of users who can work at once depends on the plan and on the account's configuration. If you were signed in on another computer, browser or tab and did not sign out, close that session properly by signing out and then try again; otherwise ask a colleague who has finished to sign out, or ask one of your account's Admins whether a higher plan would suit your team better. Two other messages can appear at sign-in. Wrong email or password means that the combination you typed does not match: check the address, make sure Caps Lock is off and, if needed, use Forgot password? to set a new password; remember that the same password is used in every Darwin Suite system. User inactive, please contact administrator means that your user has been deactivated on the account; only an Admin of the account can change this, from Profile > Team. If you do not know who your Admins are, or the problem continues, contact support.

You can close the message, but you should not leave the page. When you confirm a screening, Genius shows Success, Search is being executed. You can close this message, but don't navigate away from the form, and the table of result types fills in from Loading... to Ready as each one arrives. When you export, Generating Report says This may take a few moments. You can close this message, but don't navigate away from the page, and the file downloads when it is ready. In both cases closing the message is fine and you can watch the progress, but going to another page, signing out, refreshing or closing the tab before the results or the download arrive can interrupt the operation. The charge for a screening is completed once its results arrive. If you did leave the page by mistake, look in the session strip at the top of the page: while you are still in the same session, the card of a paid screening lets you reopen it without paying again, and from there you can export the report again. If the card is not there, or the screening did not finish, contact support from the Help Centre with its Reference rather than repeating the purchase. To work on something else in the meantime, open another browser tab rather than navigating away from the one that is running.

Recommended for you

Screen ideas with Genius while you create; when the concept is final, clear it with a full GSE search, and use Axiom to review the agreements and correspondence around the brand.

Darwin Genius

Best match for you

Originality and registrability screening while a brand is still being created

Darwin GSE

Free plan available

Trade mark, logo and slogan search by image, sound and meaning

Darwin Axiom

Price on request

AI analysis and production of IP and legal documents, for agents, lawyers, in-house teams and brand owners

Ready to try Darwin Genius?

Free plan available. Compare the plans, or subscribe now and start in minutes.

Find the Darwin system that fits the way you work

Free plans for Ignite, GSE and Genius. One sign-in for all five systems.

This website uses cookies to improve your experience.